I found this article on Beth’s Blog to be quite useful.
Notice how Beth uses language which is “at the membrane” between technical prowess and ease-of-usability. She brings home important and delicate lessons, such as the benefits of using social media marketing during non-business hours, and reaching a broader audience by posting topics outside fo your specific content area. (Jimmy Fallon, anyone?)
I highly encourage this quick read!
Onward to greatness!
The Meeting Guy