David Ferrera facilitated the Williamson-Dickie Mfg Co. annual off-site, multi-day Licensee Sales & Marketing meeting in October 2011. David added significant value to the operating structure and helped our team achieve the intended results. We were able to utilize David as an independent, third-party individual to keep the participants focused and engaged. He added a new level of professionalism to the structure of the meeting and invested himself personally in our meeting’s success.
David was actively involved in the pre-meeting process of developing theme, content and flow. His presence and many contributions made an impact on the results from the meeting. He kept a very diverse group, with multiple agendas and points of view, on-task by setting and maintaining the meeting pace and agenda. David held space for people to connect with each other and facilitated activities while monitoring group dynamics and keeping the overarching goals of the meeting at the top line.
These are not simple skills to utilize all at once, and David’s abilities to handle multiple roles were quite evident. We were impressed by his patience during group facilitation and attentive manner. David kept a sense of humor during the meeting to help the participants feel comfortable and added to their willingness to participate. David’s meeting facilitation skills, especially during the lengthy and arduous pre-meeting planning sessions, is an asset to any organization looking for improved collaboration and meeting flow. Overall, we are very pleased with the results and look forward to the opportunity of working with
him again in the future.